We at Active i Media view the protection of individual privacy as critically important, and we are committed to maintaining the highest standards in the industry. Our ad serving technology allows us to deliver relevant, targeted content to individuals, but not at the expense of individual privacy. It is our fundamental goal to ,maintain our commitment to these standards.
Privacy Frequently Asked Questions
What is personally identifiable information?
Personally identifiable information is any data that can be used to identify, contact or locate a particular person. Examples of such information include name, address, telephone number, and e-mail address.
Do you collect personally identifiable information on people who simply visit your sites while web-surfing?
No. We only collect personally-identifiable information when people voluntarily provide such information, such as when they sign up for a service or promotional event. For web-surfers who simply visit our sites, or click onto banner ads, we collect anonymous Click Stream Data that permits us to provide better, targeted advertising messages.
What is Click Stream Data?
Click Stream Data is anonymous information on a web surfer, such as a web surfer’s IP address, web pages which have been viewed by a surfer, date and time, domain type, and responses to advertisements.
What are cookies, and do I have to use them?
If a web surfer views an ad served by Active i Media, they are assigned a unique number, known as a cookie, that is recorded and stored on their computer in their web browser’s cookie file. If the web surfer subsequently visits a web site on which Active i Media serves ads, Active i Media reads the cookie to help target ads to that web surfer based on his or her interests. Cookies do not harm web surfers’ computers. Some of the things that cookies do include: help to ensure that ads are not repeated to web surfers, help advertisers learn how their web site is used, help advertisers gain knowledge to improve the look and feel of their web sites, and help advertisers learn which ads are most effective and appealing to web surfers. All of these things provide important insight that is used to provide a more enriching experience for the web surfing public.
For more information, or if you have questions or concerns regarding our Privacy Statement, please send us an e-mail at firstname.lastname@example.org, or you can send correspondence to the following address:
Active i Media
PO Box 650514
Potomac Falls, VA 20165